While 2020 was about The Mandalorian , 2021 was about Marvel’s expansion into television. WandaVision kicked off the year as a surrealist homage to sitcoms, proving that superhero content could be arthouse. Loki introduced the multiverse, and Hawkeye gave us Christmas cheer. Disney+ solidified that its theatrical brands were just as potent on the small screen.
Veteran artists made triumphant returns as well. Adele released 30 after a six-year hiatus, and within a month she had racked up 405 million streams on Spotify alone. The album debuted to massive critical and commercial success, proving that her ability to capture heartbreak remained unmatched. Drake and Kanye West ended their long-standing public feud, and Kanye’s Donda listening events became cultural spectacles in their own right. On the streaming charts, Bad Bunny continued his reign without releasing a single new album, collecting over 9 billion Spotify streams and showcasing the power of a deep, well-loved catalog. The year also saw the continued global dominance of K-pop, with BTS spending 12 non-consecutive weeks atop the Billboard Hot 100.
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Netflix solidified its influence with massive hits. Squid Game became a global phenomenon, arguably the biggest show of the year, sparking viral trends and cultural conversations about economic disparity. Other major hits included Bridgerton and Money Heist .
Book lovers had plenty to celebrate in 2021, with many bestselling authors releasing new works. Some standout titles include: While 2020 was about The Mandalorian , 2021
felt like a collective sigh of relief—a celebration of nostalgia that brought three generations of fans together in the dark. It was a reminder that while streaming provided the bread and butter, the "event" movie still had the power to make us feel connected to the person sitting three seats away. 2021 wasn't just a year of media; it was a year of connection through screens , where a chess prodigy ( The Queen’s Gambit leftovers), a football coach with a heart of gold ( ), and a group of friends reuniting on a fountain ( Friends: The Reunion
) kept us company until the world felt ready to open its doors again. specific medium like gaming or music, or should we dive deeper into the social media trends of that year? Disney+ solidified that its theatrical brands were just
And then there was the chaos of the “Masked Singer” of rap battles. The cryptic posts from (now legally Ye) and Drake culminated in a bizarre, album-dropping feud that played out on Instagram and in sold-out concerts with their mutual friend J. Cole caught in the middle.
Marvel Studios successfully expanded its cinematic universe into episodic television. Shows like WandaVision , The Falcon and the Winter Soldier , and Loki dominated weekly social media trends and redefined fan engagement.